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"Literature is my Utopia. Here I am not disenfranchised. No barrier of the senses shuts me out from the sweet, gracious discourses of my book friends. They talk to me without embarrassment or awkwardness." -Helen Keller

Connotation

(KAH-nuh-TAE-shun): an association that comes along with a particular word. Connotations relate not to a word’s actual meaning, or denotation, but rather to the ideas or qualities that are implied by that word. A good example is the word “gold.”  The denotation of gold is a malleable, ductile, yellow element. The connotations, however, are the ideas associated with gold, such as greed, luxury, or avarice. Another example occurs in the Book of Genesis. Jacob says: “Dan will be a serpent by the roadside, a viper along the path, that bites the horse’s heels so that its rider tumbles backward” (Gen 49:17). In this passage, Dan is not literally going to become a snake. However, describing Dan as a “snake” and “viper” forces the reader to associate him with the negative qualities that are commonly associated with reptiles, such as slyness, danger, and evil. Dan becomes like a snake, sly and dangerous to the riders. Writers use connotation to make their writing more vivid and interesting to read.

(Source: uncp.edu)